Local Insights, Global Standards
Beyond Roots is a leader in Cuban cultural travel with over seven years of unparalleled experience. We offer unique activities not available elsewhere.
Human-First Travel Methodology
The Beyond Roots methodology is designed to engage travelers fully – body, mind and spirit – ensuring a comprehensive exploration of Cuban life .
Effortless Travel Planning
Experience the ease of traveling with Beyond Roots as we handle all the reservations, activity coordination, and transportation logistics included in your itinerary.
Be part of meaningful tribe
Our travelers are aware, curious individuals who want to share the experience with others who have similar interests. It’s not uncommon for our trips to spark friendships that continue long after the trip is over.
Giving back
In addition to working with local people and small businesses, 30% of the profits from our trips support our social project in Cuba.
An average of 4.96 out of 5 in more than 1300 reviews on Airbnb
EXCELLENT Based on 745 reviews Posted on Jamier26 February 2026Verified Stupendous experience! Five stars ⭐️Posted on Amy20 February 2026Verified This was such an incredible experience to have. They were so kind to share so much of their culture with me. I cannot imagine how I would have organized this on my own. It was well worth it!Posted on Tamires13 February 2026Verified Se eu pudesse dar mil estrelas pra essa experiência, eu daria! Quem conduziu o tour foi o querido Fran, que já consideramos um grande amigo! A experiência e o cuidado que a BeyondRoots proporciona é algo incrível e que vale muito a pena. Como uma pessoa negra, que nasceu e vive no Brasil, pude ver de perto a semelhança que a historia cubana tem e principalmente a influência africana na cultura. Uma história extremamente valiosa e necessária ser contada e nunca esquecida. Me sinto muito feliz por ter encontrado e escolhido essa experiência!!!Posted on Lara27 January 2026Verified It is genuinely challenging to find their t words to describe the experience we had. We booked in for the experience, and added in (at separate cost) extra time for a special experience in addition - it was beyond worth it. In addition to learning deeply about Afro-Cuban cultural practice, while it felt like we had just dipped our toes into the experience, we left inspired, welcomed, more knowledgeable than when we began and we can’t recommend the experience highly enough. Endimo was a particularly gracious guide, open with his knowledge and deeply passionate about sharing. Don’t hesitate - just book and go with an open mind and heart.Posted on Baudelaire27 December 2025Verified Frank is one of the greatest guides I’ve had in all my travels! I couldn’t recommend this tour enough.Posted on Richard27 December 2025Verified The experience was really great. My guide Frank was very knowledgeable and was very easy to connect with. I learned a lot about the spirituality and culture of the area which is my main focus when traveling. I would recommend Beyond Roots to anyone traveling to HabanaPosted on Cora27 November 2025Verified Wow Wow Wow!!! I didnt expect to cry during this experience. I learn so much about the Afro Cuban community and how close they still are to our roots. As an African American, it made me realize how far we have gone from them. Thank you Endimo for also celebrating my birthday the best way possible. If you can please buy from the store inside and share their beautiful story. I will be back!!Posted on Tetevi27 October 2025Verified It is no exaggeration to say that this is one of the best tours I have ever been on. Our main guides Frank and Liz were extremely knowledgeable, attentive and kind and helped to make this an unforgettable experience. What made the tour truly unique is that rather than it being extractive, you at all times feel you are investing in and part of a community and leave sure you have made friends for life! Thanks again guys I will definitely be back!Posted on Kyle27 October 2025Verified Frank and Lisa was amazing host, they very hospitable, knowledgeable and just created an overall amazing experience all around. I would recommend any and all who visit Cuba to experience this tour!Posted on Aaron27 October 2025Verified An amazing and truly unforgettable tour, learned so much from a different point of view an this tour was one of the biggest highlights of my trip