Reconnect with Your Roots in Cuba. This is not tourism. This is the real Black experience in Havana.
Come feel what it’s like to walk the streets your ancestors used to. To sit at a drum circle and hear the rhythm of your history. To look in the mirror and recognize the power in your roots.
We are not a travel agency. We are a homecoming
At Beyond Roots, we guide Afro-descendant travelers—like you—through deeply moving, cultural, and spiritual experiences in Cuba. Our mission is to help you remember who you are by connecting with the African legacy preserved in Havana’s streets, temples, kitchens, and people.
Imagine a country full of colors where history whispers from every worn stone and vibrant melodies fill the air.
This is Cuba
A country proudly preserved, yet dynamically alive.
Feel the rhythm of rumba, taste the authenticity of small local restaurants, enjoy the warmth and beauty of the Caribbean and hear the stories of the city from those who call it home.
Every step with Beyond Roots is a step into the soul of the city. Whether it’s a morning spent learning about Afro-Cuban spirituality or an evening enjoying a live band by the seaside, your experiences will be as transformational as they are unforgettable.
Experience a transformational immersion in Afro Cuban Culture
Connect with our mission, Connect with our work
Beyond Roots is an Airbnb Award Cuban private company focused on promoting afro cuban culture from different perspectives, by the time we support and empower our community.
With over seven years of unmatched experiences and a team of specialized local hosts we have served over 3,500 travelers. Leveraging our local supplier network, we offer unique activities unavailable elsewhere.
We harness the transformative power of education to change the lives of both visitors and locals. With our validated Human First Travel Methodology, we guide travelers to engage fully body, mind, and spirit. This approach ensures a comprehensive exploration of Cuban life, encompassing sensory immersion, mental enrichment, emotional connection, and spiritual exploration.
This is not just a job for us, this is our life purpose
Traveling to Cuba has never been so easy
Simplify your journey to Cuba with the ‘Beyond Roots: Essential Cuba Guide’. This comprehensive digital resource saves you hours of online research, providing reliable information and detailed step-by-step instructions for everything from travel formalities to financial tips.
Start your Cuban adventure informed and stress-free!
Voice your heritage
Beyond Roots in Numbers
In 2017 we were recognized by the Airbnb platform as the experience with the greatest innovative character and social impact in Cuba
Over 3500 guests have been hosted so far. An average of 4.96 out of 5 in more than 1300 reviews on Airbnb
Around 52 people work directly and indirectly with us with an average age of 32 years old
More than 60000 people have connected with our work on and off the island.
EXCELLENT Based on 745 reviews Posted on Jamier26 February 2026Verified Stupendous experience! Five stars ⭐️Posted on Amy20 February 2026Verified This was such an incredible experience to have. They were so kind to share so much of their culture with me. I cannot imagine how I would have organized this on my own. It was well worth it!Posted on Tamires13 February 2026Verified Se eu pudesse dar mil estrelas pra essa experiência, eu daria! Quem conduziu o tour foi o querido Fran, que já consideramos um grande amigo! A experiência e o cuidado que a BeyondRoots proporciona é algo incrível e que vale muito a pena. Como uma pessoa negra, que nasceu e vive no Brasil, pude ver de perto a semelhança que a historia cubana tem e principalmente a influência africana na cultura. Uma história extremamente valiosa e necessária ser contada e nunca esquecida. Me sinto muito feliz por ter encontrado e escolhido essa experiência!!!Posted on Lara27 January 2026Verified It is genuinely challenging to find their t words to describe the experience we had. We booked in for the experience, and added in (at separate cost) extra time for a special experience in addition - it was beyond worth it. In addition to learning deeply about Afro-Cuban cultural practice, while it felt like we had just dipped our toes into the experience, we left inspired, welcomed, more knowledgeable than when we began and we can’t recommend the experience highly enough. Endimo was a particularly gracious guide, open with his knowledge and deeply passionate about sharing. Don’t hesitate - just book and go with an open mind and heart.Posted on Baudelaire27 December 2025Verified Frank is one of the greatest guides I’ve had in all my travels! I couldn’t recommend this tour enough.Posted on Richard27 December 2025Verified The experience was really great. My guide Frank was very knowledgeable and was very easy to connect with. I learned a lot about the spirituality and culture of the area which is my main focus when traveling. I would recommend Beyond Roots to anyone traveling to HabanaPosted on Cora27 November 2025Verified Wow Wow Wow!!! I didnt expect to cry during this experience. I learn so much about the Afro Cuban community and how close they still are to our roots. As an African American, it made me realize how far we have gone from them. Thank you Endimo for also celebrating my birthday the best way possible. If you can please buy from the store inside and share their beautiful story. I will be back!!Posted on Tetevi27 October 2025Verified It is no exaggeration to say that this is one of the best tours I have ever been on. Our main guides Frank and Liz were extremely knowledgeable, attentive and kind and helped to make this an unforgettable experience. What made the tour truly unique is that rather than it being extractive, you at all times feel you are investing in and part of a community and leave sure you have made friends for life! Thanks again guys I will definitely be back!Posted on Kyle27 October 2025Verified Frank and Lisa was amazing host, they very hospitable, knowledgeable and just created an overall amazing experience all around. I would recommend any and all who visit Cuba to experience this tour!Posted on Aaron27 October 2025Verified An amazing and truly unforgettable tour, learned so much from a different point of view an this tour was one of the biggest highlights of my trip
Learn MORE ABOUT US
Local Insights, Global Standards
Beyond Roots, a leader in the Cuban cultural travel industry, offers immersive experiences that combine cultural depth with comfort, ensuring your journey is relaxing, enjoyable, and enriching
Beyond Roots is a leader in Cuban cultural travel. Our deep local roots allow us to offer exclusive activities without extra charges to the travelers. Enjoy a culturally rich journey that is both enlightening and enjoyable.
Human-First Travel Methodology
The Beyond Roots Methodology, exclusively curated by our CEO, transcends traditional travel to offer a holistic, transformative journey through Cuba.It is designed to engage travelers fully—body, mind, and spirit—ensuring a comprehensive exploration of Cuban life through sensory immersion, mental enrichment, emotional connection, and spiritual exploration.
Effortless Travel Planning
Experience the ease of travel with Beyond Roots as we handle all reservations, activity coordination, and transportation logistics included in your itinerary. Our team ensures that every detail is taken care of, so you can focus solely on experiencing the rich culture and scenic views of Cuba
Be part of meaningful tribe
Be part of a community that goes beyond tourism. Our travelers are conscious, curious individuals eager to share this experience with others who have similar interests. It’s not uncommon for our trips to spark friendships that flourish long after the journey ends.
Giving back
In addition to collaborating with locals and small businesses, 30% of the profits from our trips sustain our social projects in Cuba.